Saint-Laurent Launches its Climate Action, It’s Happening Here! Campaign
Saint-Laurent, December 5, 2022 – In step with the United Nations Convention on Biological Diversity (COP15), held in Montréal on December 7-19, Saint-Laurent is unveiling its campaign L’action climatique, c’est ici que ça se passe! (Climate Action, It’s Happening Here!).
Continuing with its pre-pandemic strategy marked by the Eco-Citizens’ Rendez-Vous in October 2019, Saint-Laurent will offer residents concrete solutions throughout this campaign. The goal is to generate individual and collective commitment in the fight against climate change. In the longer term, the objective of this campaign–the first phase of which will end in 2023–is to encourage Saint-Laurent residents to adopt responsible habits in order to reduce their ecological footprint on an everyday basis.
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“Although the pandemic has somewhat distracted attention from environmental issues, all indicators are forcing us to move to a higher level of intervention. There is no longer any doubt that we must take action here and now. So every little effort counts and every resident can contribute at his or her own level and according to his or her own abilities. This is why, throughout the coming year, Saint-Laurent will be introducing various solutions to facilitate the integration of more responsible habits into everyday life. I am therefore counting on the support of the entire community to reduce our impact on the environment, while protecting our biodiversity. This is a message that I will also bring to the COP15, because taking action for biodiversity is also taking action for the climate!“
Alan DeSousa, Mayor of Saint-Laurent
A varied Program
Since raising awareness of the importance of current environmental issues alone doesn’t seem to be sufficient to trigger action, the borough of Saint-Laurent is counting on the implementation of several initiatives that will enable the Saint-Laurent community to take concrete action on climate change.
The campaign will invite both residents and the business community to participate in this collective movement through appealing content on social media, dynamic video capsules, a practical guide to ecological actions to take at home or at work, financial aid programs encouraging a more responsible lifestyle, outdoor advertising, conferences and events for the whole family.
